Date:Tuesday January 15 2013
Italian tyre manufacturer Pirelli have been the official tyre manufacturer for Formula One since 2011.
From the start of their development which really got going in 2010, Pirelli have been given a brief to help make Formula One more exciting, with more of an emphasis on tyre strategy.
In 2011 this led for an exciting race season despite a dominant Red Bull team running away with the championship.
In 2012 however the Pirelli tyres have helped significantly towards a record breaking season which has witnessed seven different winners during the first seven races of the season from five different teams.
This has led to mixed reviews, some claiming that Formula One had never been so exciting, whilst seven-time Formula One World Champion Michael Schumacher heavily criticised the tyres available in the current era of F1 as they didn't allow hard racers to race as they had to be more conservative.
It got to the point where teams were always chasing the 'sweet spot' of the Pirelli tyre, which appeared to be ever evolving throughout a race, let alone a race weekend and almost seemed a bit of a lottery with Mercedes and Williams coming away with the race victories.
In the latter part of the season the balance swung the opposite way, Pirelli's tyre choice became far too conservative and tyre strategy was a non event.
'There were some races where we were criticised - probably correctly, actually - that we were a little bit too conservative. Pirelli's motorsport boss Paul Hembery told Autosport Magazine.
With that in mind the Pirelli tyres for 2013 will be changing once again and this time they hope to find the balance of not being too conservative, whilst not creating a lottery because of the teams lack of understanding of the new racing rubber.
'We are changing the structure of the tyres, changing all the four compounds and being more aggressive, and that will possibly create some challenges initially.
'But we don't foresee the issues that they had in 2012, when the car changes were so dramatic.'
Pirelli have also been giving thought to their future in Formula One. Their current contract runs until the end of the 2013 FIA Formula One World Championship and a decision on 2014 and beyond has to be settled by June.
Pirelli have always indicated that they want to remain in F1, although appeared set against the idea of a tyre war if a second tyre manufacturer were brought in alongside Pirelli.
Six years ago Formula One raced with both Michelin and Bridgestone tyres. It was one of the least competitive periods of Formula One, with a strong partnership between Bridgestone and Ferrari leading to Michael Schumacher dominating the sport.
Hembery said in August that the sport has to decide what it wants, but said that all it brings is millions of pounds worth of spending on both sides to gain a small advantage, only for that advantage to be taken by the performance of the teams.
In other words it was 'pointless' for tyre manufacturers and it seems unlikely that Pirelli would continue under those circumstances.
Another issue for them going forward could be the current world economy. Which means that any deal currently being negotiated would have to suite them going forward.
Obviously the economic downturn is severe in Europe, but Hembery believes that with Pirelli being a global brand that a decision would not be based solely on circumstances in Europe and the intention is to remain in F1 for the medium-to-long term.
We have provisional approval from the board, Obviously that is based on certain assumptions.
'If those assumptions are met, and the depends clearly on what happens with the promoter and the teams, then we have approval to go ahead.
'If the project costs start to change or if the investment becomes far too great for the return [track side advertising], then clearly that's a different decision.' he concluded.
Date:Tuesday January 15 2013
Blog: Australian GP Report (Monday March 27 2017)
2017 Australia GP - Race (Sunday March 26 2017)
2017 Australia GP - Qualifying (Saturday March 25 2017)
2017 Australia GP - FP3 (Saturday March 25 2017)
2017 Australia GP - FP2 (Saturday March 25 2017)
2017 Australia GP - FP1 (Saturday March 25 2017)
More calls to ban the shark fins (Friday March 24 2017)
Renault call for engine budget cap (Thursday March 23 2017)
Blog: Melbourne Preview (Thursday March 23 2017)
McLaren would be winners if paired with Mercedes (Wednesday March 22 2017)
Mercedes to show true hand in Australia (Tuesday March 21 2017)
Who will win the opening race of 2017? (Tuesday March 21 2017)
European tracks are the heart of F1 fan base (Monday March 20 2017)
Lowe to become shareholder in Williams (Monday March 20 2017)
Renault can improve - Hopefully (Friday March 17 2017)
Red Bull can catch Mercedes, but not yet (Thursday March 16 2017)
McLaren looking shaky (Wednesday March 15 2017)
Surtees dies aged 83 (Tuesday March 14 2017)
F1 prediction competition returns for 2017 (Monday March 13 2017)
Ferrari end second test on top (Monday March 13 2017)
Alonso bigs up McLaren but lambasts Honda (Friday March 10 2017)
F1 ratings in UK collapse (Friday March 10 2017)
Mercedes sitting pretty on day two of second test (Thursday March 9 2017)
Canada sign new race deal with Formula One (Thursday March 9 2017)
Williams rule on first day of second test (Wednesday March 8 2017)
Brawn pushing for cash race for teams (Wednesday March 8 2017)
Bottas is my best teammate ever says Hamilton (Tuesday March 7 2017)
Sauber announce Columbian as development driver (Monday March 6 2017)
Ferrari on top in the wet (Friday March 3 2017)
New deal for Russian Grand Prix (Friday March 3 2017)
Merc and Ferrari pick up the pace (Thursday March 2 2017)
Teams set for wet weather test in Barcelona (Thursday March 2 2017)
Ferrari faster than Mercedes? (Wednesday March 1 2017)
Bottas sees Hamilton as great challenge (Tuesday February 28 2017)
Horner calls for shark fin ban (Tuesday February 28 2017)
Hamilton and Mercedes happy on test day one (Tuesday February 28 2017)
Alonso held talks with Mercedes (Monday February 27 2017)
Some drivers don't deserve to be in F1 says Lewis (Friday February 24 2017)
Bottas targets F1 title (Friday February 24 2017)
Renault take Red Bull aero expert (Thursday February 23 2017)
Pirelli already making excuses? (Thursday February 23 2017)
Williams adds new head of aerodynamics (Wednesday February 22 2017)
Renault engine can beat Mercedes (Wednesday February 22 2017)
Allison announced at Mercedes (Tuesday February 21 2017)
McLaren heading into another year of the unknown (Tuesday February 21 2017)
New deals for Wolff and Lauda (Monday February 20 2017)
Wehrlein sidelined due to back injury (Monday February 20 2017)
Williams backs F1 budget cap (Monday February 20 2017)
Sauber launch 2017 car (Monday February 20 2017)
Hamilton sends warning shot to Bottas (Friday February 17 2017)
F1 to break the US market (Thursday February 16 2017)
Rosberg doesn't agree with his replacement (Wednesday February 15 2017)
F1 pecking order unlikely to change (Tuesday February 14 2017)
Important Pirelli tyre test ends early (Monday February 13 2017)
Red Bull confidence builds as momentum grows (Friday February 10 2017)
Todt believes F1 doesn't need changing (Thursday February 9 2017)
Bahrain & Hungary to host 2017's in-season tes (Wednesday February 8 2017)
Ford not interested in joining F1 (Tuesday February 7 2017)
Wolff backs Bernie's influence (Monday February 6 2017)
Ecclestone will not attempt to destroy F1 (Monday February 6 2017)
2017 Formula One Calendar (Friday February 3 2017)
Brawn becomes F1 director (Thursday February 2 2017)
Ecclestone still welcome (Wednesday February 1 2017)
F1 shake up (Tuesday January 31 2017)
Manor collapse (Monday January 30 2017)
F1 is what I love to do says Massa (Tuesday January 24 2017)
Rosberg lacked passion for F1 (Monday January 23 2017)
Ecclestone wants to tear up the rulebook (Friday January 20 2017)
Renault bidding to match Mercedes (Thursday January 19 2017)
How long has Bottas joined Mercedes for? (Wednesday January 18 2017)
New optimism for McLaren (Wednesday January 18 2017)
British GP fate being discussed with F1 bosses (Tuesday January 17 2017)
Bottas announcement expected (Monday January 16 2017)
Australia prepares for 2017 F1 (Friday January 13 2017)
F1's new owners could save British Grand Prix (Thursday January 12 2017)
Paddy Lowe leaves Mercedes (Wednesday January 11 2017)
Pirelli uncertain over new 2017 tyres (Tuesday January 10 2017)
Silverstone considers dropping British Grand Prix (Monday January 9 2017)
Formula One to lose 1 team from the grid (Monday January 9 2017)
Sky and Channel 4 announce F1 races for 2017 (Monday January 9 2017)
Ricciardo would not swap Red Bull for Merc (Friday January 6 2017)
Expect field to be spread in 2017 says Newey (Thursday January 5 2017)
Red Bull can provide a benchmark for Renault (Wednesday January 4 2017)
Haas just a stepping stone for Magnussen? (Tuesday January 3 2017)
Hamilton against another reshuffle of mechanics (Monday January 2 2017)
Renault project will take time says Hulkenberg (Friday December 30 2016)
Toro Rosso to rebrand engines? (Thursday December 29 2016)
Williams pays tribute to Symonds (Wednesday December 28 2016)
Marko mocks Mercedes (Tuesday December 27 2016)
Merry Christmas from Vital F1 (Sunday December 25 2016)
Renault building for 2017 (Friday December 23 2016)
Honda wants to supply second team in 2018 (Thursday December 22 2016)
Gasly building bridges with Marko (Wednesday December 21 2016)
I'll take on anybody says Hamilton (Tuesday December 20 2016)
Massa to return from retirement with Williams? (Monday December 19 2016)
No room at the Red Bull Racing Inn (Friday December 16 2016)
Mercedes now regret Hamilton instruction (Thursday December 15 2016)
Mercedes to take no action on Hamilton (Wednesday December 14 2016)
Aston Martin continue Red Bull partnership (Tuesday December 13 2016)
Ferrari, Mercedes and Williams merry-go-round (Monday December 12 2016)
|7.||Push The Button||497|