Vital F1 | Virgin CEO raises concerns over BBC/Sky deal
Vital Login
Social Login

Other Sites

Network Navigation

Vital Partners

'If It's F1, It's Vital'

Virgin CEO raises concerns over BBC/Sky deal

Graeme Lowdon the CEO of Virgin Racing has raised concerns over the recently announced UK broadcasting deal which will see only half of the Formula One championship shown on free-to-air television.

With the BBC looking to cut costs a new broadcasting deal was reached with Sky Sports now showing every practice session, qualifying and race live on their subscription channels, while the BBC will just be showing half the races live.

Over the weekend we speculated on VitalF1.com on how the teams would react to a drop in viewing figures when the new deal comes in to place next season.

We wrote: This season F1 has enjoyed some of its highest viewing figures for a decade. With over 6 million regularly turning to the BBC for the races this season.

If that dramatically falls under Sky or if the BBC's figures drop because fans can no longer watch every race so they lose interest on a regular basis, will Formula One bosses continue to sing from the same hymn sheet when they begin to lose backing from sponsors?


Well one of the smaller teams on the Formula One grid has already asked that very same question.

'From the point of view of the commercial model there are potential mismatches between a broadcasting that maximises viewers and one that maximises revenue.

'Obviously that kind of thing needs to be addressed, but I'm sure it hasn't escaped those who are in involved. What's really important is to see what the fans think.'
Virgin Racing CEO Graeme Lowdon told Autosport Magazine.

'We are yet to see what it will actually mean, but the vast majority of our revenue - some 90 per cent of our revenue - comes from sponsors and partners, and they are very interested in ensuring that the fans enjoy the sport and are watching in maximum numbers.

'So it's really quite clear. Other teams don't have that kind of split, but everything develops in Formula 1 and I think it's pretty key to listen to what the fans want to see. We really have to see how it pans out.'


So what do the fans think? Well a quick glance at our on going poll on Vital F1 shows that the VF1 users are strongly against the new BBC/Sky partnership.

84% of those polled said they were Very angry, 4% A little annoyed, while 4% said they were not fussed and 8% said they were looking forward to the new set-up.








Join Vital F1

It's easy to join up and join in on VitalF1.com, simply click the link and enjoy getting involved!

If you are already a member of Vital Football, your logins will automatically work on VitalF1.com!

The Journalist

Writer: Red5 Mail feedback, articles or suggestions

Date:Tuesday August 9 2011

Time: 12:00PM

Your Comments

Hmmmm wonder how long it'll be until others wake up and smell the coffee
Villaininthemerde
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Vital F1 Articles

Who will win in Russia? (Monday April 24 2017)

Grid penalty for Sainz in Russia (Thursday April 20 2017)

Mercedes to implement team orders? (Wednesday April 19 2017)

Blog: Bahrain GP Report (Monday April 17 2017)

2017 Bahrain GP - Race (Sunday April 16 2017)

Blog: Sakhir Qualifying (Saturday April 15 2017)

2017 Bahrain GP - Qualifying (Saturday April 15 2017)

2017 Bahrain GP - FP3 (Saturday April 15 2017)

2017 Bahrain GP - FP2 (Friday April 14 2017)

2017 Bahrain GP - FP1 (Friday April 14 2017)

Blog: Sakhir Preview (Wednesday April 12 2017)

Who will win in Bahrain? (Tuesday April 11 2017)

Hamilton loving battle with Vettel (Tuesday April 11 2017)

Blog: Chinese GP Report (Monday April 10 2017)

2017 China GP - Race (Sunday April 9 2017)

Blog: Shanghai Qualifying (Saturday April 8 2017)

2017 China GP - Qualifying (Saturday April 8 2017)

2017 China GP - FP3 (Saturday April 8 2017)

2017 China GP - FP2 (Friday April 7 2017)

2017 China GP - FP1 (Friday April 7 2017)

Blog: Shanghai Preview (Wednesday April 5 2017)

Honda to supply Sauber? (Wednesday April 5 2017)

Who will win in China? (Monday April 3 2017)

Mixed feelings for Red Bull (Friday March 31 2017)

Blog: Australian GP Report (Monday March 27 2017)

2017 Australia GP - Race (Sunday March 26 2017)

2017 Australia GP - Qualifying (Saturday March 25 2017)

2017 Australia GP - FP3 (Saturday March 25 2017)

2017 Australia GP - FP2 (Saturday March 25 2017)

2017 Australia GP - FP1 (Saturday March 25 2017)

More calls to ban the shark fins (Friday March 24 2017)

Renault call for engine budget cap (Thursday March 23 2017)

Blog: Melbourne Preview (Thursday March 23 2017)

Renault can improve - Hopefully (Friday March 17 2017)

McLaren looking shaky (Wednesday March 15 2017)

Surtees dies aged 83 (Tuesday March 14 2017)

Ferrari end second test on top (Monday March 13 2017)

F1 ratings in UK collapse (Friday March 10 2017)

Brawn pushing for cash race for teams (Wednesday March 8 2017)

Ferrari on top in the wet (Friday March 3 2017)

New deal for Russian Grand Prix (Friday March 3 2017)

Merc and Ferrari pick up the pace (Thursday March 2 2017)

Ferrari faster than Mercedes? (Wednesday March 1 2017)

Bottas sees Hamilton as great challenge (Tuesday February 28 2017)

Horner calls for shark fin ban (Tuesday February 28 2017)

Alonso held talks with Mercedes (Monday February 27 2017)

Bottas targets F1 title (Friday February 24 2017)

Renault take Red Bull aero expert (Thursday February 23 2017)

Pirelli already making excuses? (Thursday February 23 2017)

Williams adds new head of aerodynamics (Wednesday February 22 2017)

Renault engine can beat Mercedes (Wednesday February 22 2017)

Allison announced at Mercedes (Tuesday February 21 2017)

New deals for Wolff and Lauda (Monday February 20 2017)

Wehrlein sidelined due to back injury (Monday February 20 2017)

Williams backs F1 budget cap (Monday February 20 2017)

Sauber launch 2017 car (Monday February 20 2017)

Hamilton sends warning shot to Bottas (Friday February 17 2017)

F1 to break the US market (Thursday February 16 2017)

Rosberg doesn't agree with his replacement (Wednesday February 15 2017)

F1 pecking order unlikely to change (Tuesday February 14 2017)

Important Pirelli tyre test ends early (Monday February 13 2017)

Todt believes F1 doesn't need changing (Thursday February 9 2017)

Ford not interested in joining F1 (Tuesday February 7 2017)

Wolff backs Bernie's influence (Monday February 6 2017)

2017 Formula One Calendar (Friday February 3 2017)

Brawn becomes F1 director (Thursday February 2 2017)

Archived Vital F1 Articles

List All Vital F1 Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. DJ 1132
2. Red5 1111
3. The Fear 773
4. Villaininthemerde 612
5. johnkelv 600
6. Druss_the_Legend 582
7. Push The Button 497
8. col8 334
9. The Intimidator 202
10. VanGisbergen2013 152

Current Site Poll (view all polls)

Who will win in Russia?
Vettel 28%
Hamilton 32%
Raikkonen 8%
Bottas 4%
Verstappen 16%
Ricciardo 0%
Someone else 12%