Vital Login
Social Login

Other Sites

Network Navigation

Vital Partners

'If It's F1, It's Vital'

Virgin CEO raises concerns over BBC/Sky deal

Graeme Lowdon the CEO of Virgin Racing has raised concerns over the recently announced UK broadcasting deal which will see only half of the Formula One championship shown on free-to-air television.

With the BBC looking to cut costs a new broadcasting deal was reached with Sky Sports now showing every practice session, qualifying and race live on their subscription channels, while the BBC will just be showing half the races live.

Over the weekend we speculated on VitalF1.com on how the teams would react to a drop in viewing figures when the new deal comes in to place next season.

We wrote: This season F1 has enjoyed some of its highest viewing figures for a decade. With over 6 million regularly turning to the BBC for the races this season.

If that dramatically falls under Sky or if the BBC's figures drop because fans can no longer watch every race so they lose interest on a regular basis, will Formula One bosses continue to sing from the same hymn sheet when they begin to lose backing from sponsors?


Well one of the smaller teams on the Formula One grid has already asked that very same question.

'From the point of view of the commercial model there are potential mismatches between a broadcasting that maximises viewers and one that maximises revenue.

'Obviously that kind of thing needs to be addressed, but I'm sure it hasn't escaped those who are in involved. What's really important is to see what the fans think.'
Virgin Racing CEO Graeme Lowdon told Autosport Magazine.

'We are yet to see what it will actually mean, but the vast majority of our revenue - some 90 per cent of our revenue - comes from sponsors and partners, and they are very interested in ensuring that the fans enjoy the sport and are watching in maximum numbers.

'So it's really quite clear. Other teams don't have that kind of split, but everything develops in Formula 1 and I think it's pretty key to listen to what the fans want to see. We really have to see how it pans out.'


So what do the fans think? Well a quick glance at our on going poll on Vital F1 shows that the VF1 users are strongly against the new BBC/Sky partnership.

84% of those polled said they were Very angry, 4% A little annoyed, while 4% said they were not fussed and 8% said they were looking forward to the new set-up.








Join Vital F1

It's easy to join up and join in on VitalF1.com, simply click the link and enjoy getting involved!

If you are already a member of Vital Football, your logins will automatically work on VitalF1.com!

The Journalist

Writer: Red5 Mail feedback, articles or suggestions

Date:Tuesday August 9 2011

Time: 12:00PM

Your Comments

Hmmmm wonder how long it'll be until others wake up and smell the coffee
Villaininthemerde
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Vital F1 Articles

No retirement for Frank Williams (Wednesday April 29 2015)

Williams hopeful over upgrade (Monday April 27 2015)

Ferrari to take another step forward (Wednesday April 22 2015)

Ferrari to keep Kimi waiting (Tuesday April 21 2015)

Blog: Bahrain GP Report (Monday April 20 2015)

2015 - Bahrain GP - Race (Sunday April 19 2015)

Blog: Sakhir Qualifying (Saturday April 18 2015)

2015 - Bahrain GP - Qualifying (Saturday April 18 2015)

2015 - Bahrain GP - FP3 (Saturday April 18 2015)

2015 - Bahrain GP - FP2 (Friday April 17 2015)

2015 - Bahrain GP - FP1 (Friday April 17 2015)

Rosberg hits reset button (Thursday April 16 2015)

Blog: Sakhir Preview (Thursday April 16 2015)

Merc set for team-orders? (Wednesday April 15 2015)

Ferrari can win the title says Kimi (Wednesday April 15 2015)

Who will win in Bahrain? (Tuesday April 14 2015)

Blog: Chinese GP Report (Sunday April 12 2015)

2015 - China GP - Race (Sunday April 12 2015)

Blog: Shanghai Qualifying (Saturday April 11 2015)

2015 - China GP - Qualifying (Saturday April 11 2015)

2015 - China GP - FP3 (Saturday April 11 2015)

2015 - China GP - FP2 (Friday April 10 2015)

2015 - China GP - FP1 (Friday April 10 2015)

Blog: Shanghai Preview (Wednesday April 8 2015)

Points will flow for Lotus? (Tuesday April 7 2015)

Who will win in China? (Tuesday April 7 2015)

Manor Marussia on track to recovery (Thursday April 2 2015)

Audio: Post Malaysia (Wednesday April 1 2015)

All options open for Renault (Tuesday March 31 2015)

Blog: Malaysian GP Report (Monday March 30 2015)

2015 - Mal GP - Race (Sunday March 29 2015)

Blog: Sepang Qualifying (Saturday March 28 2015)

2015 - Mal GP - Qualifying (Saturday March 28 2015)

2015 - Mal GP - FP3 (Saturday March 28 2015)

2015 - Mal GP - FP2 (Friday March 27 2015)

2015 - Mal GP - FP1 (Friday March 27 2015)

Bottas to avoid surgery (Thursday March 26 2015)

Alonso clears up mystery crash (Thursday March 26 2015)

Alonso and Bottas cleared to drive (Thursday March 26 2015)

Blog: Sepang Preview (Wednesday March 25 2015)

New Hamilton deal all but agreed (Wednesday March 25 2015)

Bottas hopeful of return (Tuesday March 24 2015)

Alonso to travel to Malaysia (Monday March 23 2015)

Who will win in Malaysia? (Thursday March 19 2015)

2015 - Aus GP - Race result (Sunday March 15 2015)

Blog: Australian GP Report (Sunday March 15 2015)

Blog: Melbourne Qualifying (Saturday March 14 2015)

2015 - Aus GP - Qualifying result (Saturday March 14 2015)

2015 - Aus GP - FP3 result (Saturday March 14 2015)

Van der Garde drops Sauber dispute (Saturday March 14 2015)

Sauber boss could face prison (Friday March 13 2015)

2015 - Aus GP - FP2 result (Friday March 13 2015)

2015 - Aus GP - FP1 result (Friday March 13 2015)

Jordan to auction cars for charity (Thursday March 12 2015)

Blog: Melbourne Preview (Thursday March 12 2015)

Sauber lose van der Garde appeal (Thursday March 12 2015)

Hass will be ready for 2016 debut (Wednesday March 11 2015)

Hamilton resists Ferrari approaches (Tuesday March 10 2015)

2015 Formula One Drivers (Tuesday March 10 2015)

2014 F1 Driver Standings (Tuesday March 10 2015)

2014 F1 Constructor Standings (Tuesday March 10 2015)

Marussia cleared to race (Friday March 6 2015)

Lotus pleased with steps forward (Friday March 6 2015)

Alonso woke up in 1995 (Friday March 6 2015)

Archived Vital F1 Articles

List All Vital F1 Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Red5 1049
2. DJ 946
3. The Fear 771
4. Villaininthemerde 612
5. johnkelv 581
6. Druss_the_Legend 535
7. Push The Button 451
8. col8 334
9. The Intimidator 159
10. __villa__ 145

Current Site Poll (view all polls)

Will Hamilton remain with Mercedes?
Yes 58%
No - Move to Ferrari 42%
No - Move elsewhere 0%