Vital Login
Social Login

Other Sites

Network Navigation

Vital Partners

'If It's F1, It's Vital'

Georgie Thompson on Sky Sports F1

Sky Sports presenter Georgie Thompson believes the market for Formula One in the United Kingdom is big enough for both Sky and the BBC.

The split coverage of Formula One for 2012 has been a big talking point amongst Formula One fans, from the moment the BBC cut back their coverage to the point where Sky Sports launched their own dedicated Formula One channel, there was an awful lot of negativity towards any deal that forced Formula One fans to have to pay to watch a sport that they had always previously watched for free.

Sky Sports presenter Georgie Thompson, who has gone from sitting behind a desk in the Sky Sports News studios to a jet setting lifestyle following Formula One obviously backs the move, but would appear to miss the whole point behind the negativity behind the switch from exclusive coverage on the BBC to Sky Sports.

'Beforehand there was a lot of negativity and it wasn't really very well founded. We needed to get on air to show what we were about and what we brought to the party,' Thompson told Digital Spy.

No Georgie it had zero to do with viewers needing to know what Sky were about, it was all about the cost of watching our favourite sport.

For someone who didn't previously have a subscription to Sky Sports, from this season it costs someone £30.25 a month to watch Formula One via a satellite subscription or £28.00 a month via Virgin Media, if you don't have access to either a satellite or cable and want to watch via TopUp, you can't, that's where the anger always lied, viewers didn't doubt Sky would do a good job covering F1, they just didn't need to pay for it.

'There has never been a dedicated Formula 1 channel before now. she added, obviously forgetting the previously failed F1 Digital+ service on Sky. 'And there is a market for us and the BBC. Some will watch one, some will watch the other. There may be some that watch both.

'There is a large enough market for us both to exist within it.'


Again those with access to the channel will watch it, those unwilling/unable to pay for it will continue to watch 50% of the races live on the BBC with the highlights also shown for free.

Georgie Thompson speaks like its all about choice, but for many it isn't, the deal simply just took access to live races for 50% of the season away from them.

Also the comment on a big enough market place in the UK is also debatable.

According to viewing figures posted on our Vital F1 forum, the Australian Grand Prix at the beginning of the season pulled in an average of just 0.5million viewers live on Sky, 75% down on the live coverage on the BBC last year and over 2.5million viewers less than the highlights package BBC screened later in the day.

Things improved slightly in Malaysia with 0.9million watching live on Sky, but 2.7million stuck with the BBC highlights.

When Sky and the BBC went head-to-head for the first time in China Sky peaked at 0.8million, while the BBC peaked at 4.1million.

Finally in Bahrain, with exclusive coverage back to Sky, the pay channel averaged 0.7m, while the BBC average was 3.6m.

It would seem that there really isn't the viewers to spread around, of course Formula One are only interested in revenue and the split coverage probably still benefits F1 financially.

Long term though, can the BBC sustain the interest of the average viewer who can no longer access 100% coverage of the season?








Join Vital F1

It's easy to join up and join in on VitalF1.com, simply click the link and enjoy getting involved!

If you are already a member of Vital Football, your logins will automatically work on VitalF1.com!

The Journalist

Writer: Red5 Mail feedback, articles or suggestions

Date:Monday May 7 2012

Time: 11:00AM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Vital F1 Articles

2015 - Bahrain GP - FP2 (Friday April 17 2015)

2015 - Bahrain GP - FP1 (Friday April 17 2015)

Rosberg hits reset button (Thursday April 16 2015)

Blog: Sakhir Preview (Thursday April 16 2015)

Merc set for team-orders? (Wednesday April 15 2015)

Ferrari can win the title says Kimi (Wednesday April 15 2015)

Who will win in Bahrain? (Tuesday April 14 2015)

Blog: Chinese GP Report (Sunday April 12 2015)

2015 - China GP - Race (Sunday April 12 2015)

Blog: Shanghai Qualifying (Saturday April 11 2015)

2015 - China GP - Qualifying (Saturday April 11 2015)

2015 - China GP - FP3 (Saturday April 11 2015)

2015 - China GP - FP2 (Friday April 10 2015)

2015 - China GP - FP1 (Friday April 10 2015)

Blog: Shanghai Preview (Wednesday April 8 2015)

Points will flow for Lotus? (Tuesday April 7 2015)

Who will win in China? (Tuesday April 7 2015)

Manor Marussia on track to recovery (Thursday April 2 2015)

Audio: Post Malaysia (Wednesday April 1 2015)

All options open for Renault (Tuesday March 31 2015)

Blog: Malaysian GP Report (Monday March 30 2015)

2015 - Mal GP - Race (Sunday March 29 2015)

Blog: Sepang Qualifying (Saturday March 28 2015)

2015 - Mal GP - Qualifying (Saturday March 28 2015)

2015 - Mal GP - FP3 (Saturday March 28 2015)

2015 - Mal GP - FP2 (Friday March 27 2015)

2015 - Mal GP - FP1 (Friday March 27 2015)

Bottas to avoid surgery (Thursday March 26 2015)

Alonso clears up mystery crash (Thursday March 26 2015)

Alonso and Bottas cleared to drive (Thursday March 26 2015)

Blog: Sepang Preview (Wednesday March 25 2015)

New Hamilton deal all but agreed (Wednesday March 25 2015)

Bottas hopeful of return (Tuesday March 24 2015)

Alonso to travel to Malaysia (Monday March 23 2015)

Who will win in Malaysia? (Thursday March 19 2015)

2015 - Aus GP - Race result (Sunday March 15 2015)

Blog: Australian GP Report (Sunday March 15 2015)

Blog: Melbourne Qualifying (Saturday March 14 2015)

2015 - Aus GP - Qualifying result (Saturday March 14 2015)

2015 - Aus GP - FP3 result (Saturday March 14 2015)

Van der Garde drops Sauber dispute (Saturday March 14 2015)

Sauber boss could face prison (Friday March 13 2015)

2015 - Aus GP - FP2 result (Friday March 13 2015)

2015 - Aus GP - FP1 result (Friday March 13 2015)

Jordan to auction cars for charity (Thursday March 12 2015)

Blog: Melbourne Preview (Thursday March 12 2015)

Sauber lose van der Garde appeal (Thursday March 12 2015)

Hass will be ready for 2016 debut (Wednesday March 11 2015)

Hamilton resists Ferrari approaches (Tuesday March 10 2015)

2015 Formula One Drivers (Tuesday March 10 2015)

2014 F1 Driver Standings (Tuesday March 10 2015)

2014 F1 Constructor Standings (Tuesday March 10 2015)

Marussia cleared to race (Friday March 6 2015)

Lotus pleased with steps forward (Friday March 6 2015)

Alonso woke up in 1995 (Friday March 6 2015)

Alonso to miss out on Australia (Wednesday March 4 2015)

Chilton makes move into WEC (Tuesday March 3 2015)

Hamilton keeps Mercedes on top (Monday March 2 2015)

Williams top first day of final test (Friday February 27 2015)

Manor name first driver (Thursday February 26 2015)

Alonso released from hospital (Wednesday February 25 2015)

Archived Vital F1 Articles

List All Vital F1 Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Red5 1049
2. DJ 943
3. The Fear 771
4. Villaininthemerde 612
5. johnkelv 581
6. Druss_the_Legend 535
7. Push The Button 451
8. col8 334
9. The Intimidator 159
10. __villa__ 145

Current Site Poll (view all polls)

Who will win in Bahrain?
Hamilton 60%
Rosberg 7%
Vettel 7%
Raikkonen 23%
Bottas 0%
Massa 0%
Someone else 3%